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Viral marketing: The amazing home-made Ipod ad : Web Site Promotion

Viral marketing: The amazing home-made Ipod ad

Thu Dec 23, 2004 2:28 am

AllanGardyne
Site Admin
 
Posts: 6299
Joined: Wed Jul 02, 2003 6:27 am
Location: Winter: Australia Summer: New Zealand

Fri Feb 04, 2005 6:06 am

Phil Tanny
 
Posts: 1324
Joined: Fri Aug 22, 2003 9:26 pm
Location: Gainesville Florida USA

Sun Mar 13, 2005 4:28 am

Apart from the viral marketing aspect... How about that for brand loyalty!

How many people are willing to sit for 5 months and create a piece of marketing material for you ... just because they like your product! I hope your watching Mr Gates. :)
breakloose
 
Posts: 12
Joined: Thu Jul 29, 2004 11:31 pm
Location: Sydney - Australia

Tue Mar 15, 2005 3:45 am

I think it is not a coincidence the ad was created for an Apple product. I had the rare opportunity to meet Steve Jobs in person at a conference. I don't know much about him, but I can surely tell he is a prodigious guy and he always did his job for the best of Apple.
As someone sad, some companies are going nuts with preaching brand loyalty, while at the same time they take exactly the opposite route. Apple has always stood firm on it's principles.
I also found very annoying the persistent bashing Steve has always received from the media. My best bet was/is there are powerful lobby groups (even in his own company) who always hated him and wanted him out of company for obvious reasons.


Paul.
PaulB
 
Posts: 40
Joined: Fri Jan 21, 2005 6:46 pm

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