Are horizontal banners useless?

Mon Feb 10, 2014 9:30 am

I have been experimenting with horizontal banners at the top of my site and tracking them to see how many clicks I get. The amount of clicks are zero! Maybe I just haven't given it enough time?

Has anyone done any research on this? Are banner ads even worth having or just a distraction?

Appreciate any input thanks.
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Location: Australia

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