CTR in ppc

Fri Sep 28, 2012 12:46 pm

How we manage CTR in a ppc campaign?
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Joined: Fri Sep 28, 2012 12:36 pm


Sat Sep 29, 2012 10:12 am

You should write catchy details of your campaign. In general people are not getting clicks in because of poor content. You have to make sure for call to action for every ad.
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Joined: Fri Sep 28, 2012 11:29 am

Wed Oct 31, 2012 11:15 am

CTR stands for click through rate, it is very important factor as a point of quality score. For maintaining ctr use exact keywords in your account.
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Joined: Tue Sep 04, 2012 10:17 am

Tue Jan 01, 2013 5:42 am

CTR is counted like this...

CTR = total no. of clicks clicked by visitors / total no. of impressions of ad
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Joined: Mon Dec 24, 2012 10:20 am

Tue Jan 01, 2013 9:08 pm

williammorales109 wrote:CTR = total no. of clicks clicked by visitors / total no. of impressions of ad

Hang on! I think you missed out something. Click-through rate (CTR) is usually expressed as a percentage, so you would have to multiply the above result by 100.

CTR = (clicks/impressions) x 100

For example, if you have 100 impressions and get 2 clicks, you have a CTR of 2%.
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Wed Jan 02, 2013 1:14 pm

With good CTR you can increase position of your ads without increasing amount of your ad. You can increase CTR with the help appealing ad copy. It is one time brain storming task. After creative good campaign, You just need to observed.
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Thu Jan 03, 2013 4:17 am

To boost CTR, write the ad in understandable and meaningful way. Write the truth about your product. Don't lie about that. Just write in simple and straightforward manner.
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Mon Jun 17, 2013 12:09 pm

This is the first part of calculating the conversion rate. The number of people who see your Ad doesn't matter. Only the persons who click to see your Ad could help in the site conversion which is tracked through the CTR.(Click through Rate).
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Joined: Mon Jun 17, 2013 9:29 am

Thu Aug 15, 2013 4:38 am

For getting a better Click thru rate there are number of factors that need to be considered.Most important is obviously you need to have a good landing page,your ads must be relevant and consistent according to your landing page.
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Mon Sep 02, 2013 3:32 pm

Thanks to all for sharing your valuable information.

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Mon Sep 02, 2013 6:09 pm

I guess one of us is having a Senior's moment!!

Senior, please read the Message Board Use Instructions and create a signature file for your URLs. Also don't post one-liners.

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