Fri Dec 14, 2012 6:23 am
The fact that nofollow links are not taken into account by Google doesn't mean that nofollow links are useless. Yes, they are useless for achieving high rankings with Google but there are many other ways in which these links are worth.
For instance, unlike Google, some of the other search engines do not pay attention to the 'nofollow' attribute and treat the link as a normal backlink. So, for the other search engines a link is a link. This means that when a webmaster optimizes a site for the other search engines, this link counts. Google might have the lion's share on the search market but still there are other search engines besides it and ranking well with them is not pointless.