Content Marketing 2012

Mon Jan 02, 2012 10:22 am

Given the fact that the phrase “content marketing” instills fear in small business ventures, BusinessInsider recently shared some brilliant ideas on content marketing.
Here they are.
1. Create a free course on a topic related to your business and invite people in your neighborhood to attend. For example, if you’re a caterer, maybe it’s how to host the perfect dinner party. If you’re an accountant, maybe it’s on what you need to know before filing your taxes this year. Promote the event using both local print and online resources.
2. Send out a direct mailing thanking your customers for their patronage in 2011 and sharing what you hope to bring them in 2012. Make sure you’re top of mind as the New Year hits.
3. Compile your 20 best/most trafficked/most commented on blog posts into an ebook and offer them as a free download.
4. Participate in industry-specific Q&A sites and help solve others problems. Don’t promote your business, but do include a link to your website in your profile so people can find it on their own should they be interested.
5. Dedicate 30 minutes a week to commenting on relevant blogs to build relationships, get your name out there and create authority.
6. Creating a buying guide related to your industry. If you sell a product, focus on the different specs, installation, uses, etc. If you offer a service, focus on the best questions to ask when evaluating a vendor, the different types of services, etc.
7. Start an industry-specific Twitter chat. Invite guests to co-host with you.
8. Put together an informative blog series (maybe three posts long) to capture traffic for a competitive keyword phrase show expertise in a particular area. Later, bundle the posts together and turn them into an ebook.
9. Create a video interview series where you chat with influential people in your industry or community and post the videos on your website.
10. Start an email newsletter.
11. Host a weekly Google+ hangout to talk about timely issues and topics.
12. Be a guest on a podcast.
13. Get other local business owners together and hold a workshop on a hot issue in your industry. Or, get together with other business owners in different industries and talk about how you’ve used the Internet/Facebook/Twitter to increase business.
14. Write guest posts for other blogs in your industry.
15. Review products/services/books you like.
16. Write case studies for your website. Promote them.
17. Create a tool to help your community. If you’re a tax preparer, maybe it’s a deduction finder or a planning worksheet. If you’re a social media consultant, maybe it’s a list of Twitter conversation starters for people not sure how to jump in.
18. Write a white paper detailing a specific issue affecting your industry, what it means and your take on it. Get other experts to share their opinions as well. Include them in the whitepaper.
19. Speak at your local Chamber of Commerce. Create a PowerPoint presentation to go along with it and then post it on your website.
20. Start a video grab bag series where you answer common questions on YouTube and post the videos on your blog.
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Mon Jan 02, 2012 11:06 am

Great article …Thanks for your great information, the contents are quiet interesting.
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Location: Chicago,Illinois,USA

Tue Jan 03, 2012 10:44 am

Thanks to sharing this incredible information regarding content, which is the most important thing in SEO as well as IT field.
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Location: NY, USA

Mon Jan 09, 2012 10:11 pm

Thanks for sharing, webguru. This is indeed a great article. One thing I learned before I became a bestselling author and long before Inc Magazine voted my company as one of the fastest growing companies is that content is key. And with social media it has become all more crucial.
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Thu Jan 19, 2012 9:26 am

Content marketing is an attraction marketing approach that appeals to many businesses but especially service-focused businesses.Always offer great information. You would want to impress your readers not only to get them to read your content.
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Wed Jan 25, 2012 8:15 am

danielalvis wrote:Content marketing is an attraction marketing approach that appeals to many businesses but especially service-focused businesses.Always offer great information. You would want to impress your readers not only to get them to read your content.

Correct! And gone are the days when the experts used to advice us that use controversial topics as they get good hits. I have noticed the more focused titles work better in these articles!
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Sat Feb 11, 2012 4:40 am

Yea its a well written post.Thanks indeed for sharing.Content marketing is an art and you must have taken strategies to reach it to your targeted readers otherwise it will be waste of your time and resource.
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Location: Beautiful Planet

Fri Feb 17, 2012 8:33 pm

Great piece of information. Comes in handy for me as I just started to gather information for a new blog. Starting to work on that next week, definitely saving your article.
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Fri Jun 01, 2012 9:38 am

Thanks for sharing good articles about Content marketing, I heard that, content marketing was popular before search engines have started to dominate entire internet.
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Wed Aug 15, 2012 1:34 pm

I think social sharing is the most important for 2012 seo.Google is going to put much emphasize on it.
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Wed Jun 19, 2013 2:14 am

It is necessary to create quality content and it is always the number one rule and the rest of the factors will just follow.
lesa mitchell
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Mon Jul 15, 2013 3:32 am

Thanks for the article, as you know content is king so you have to work on content creation mainly, whether you are creating content within your website or you are creating content for website promotion purposes!
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Wed Jan 15, 2014 9:29 am

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. If you’re interested in marketing your business online, you can’t escape hearing about content marketing.
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