One way to get a lot of attention is to create something unusual, so people tell other people, who tell other people...
Here's a fascinating example of viral marketing.
School teacher George Masters created a stunning animated ad for iPod that is creating a lot of buzz.
His 60-second ad features flying iPods, pulsing hearts and swirling '70s psychedelia. It's set to the beat of "Tiny Machine" by '80s pop band the Darling Buds.
He created the spot in his spare time. Working a couple of hours at a time, the ad took five months to make, Wired News reports.
You can read the full story here:
George says he created the ad "for fun". It's a pity someone didn't tell him about affiliate programs :)