ralph wrote:can he be succesful promoting a affiliate program like "site bulid it" or something useful for newbie webmasters. is classifieds are at all effective if we do advertise in this manner(mass advertise).
I wouldn't want to rule anything out - provided you have the time. I've never tried free small ads.
From what I've heard from people who use small ads (free or otherwise), a good strategy is to offer something free - such as a subscription to an autoresponder course pre-selling the product.
Secondly, the small ad itself is one place where "hype" may have a place. (My definition of hype may be broader than some people's.) You must get noticed amongst the rest. Look at Google Adwords for an ultra competitive term. These people usually know how to write a good "small ad" rather than just buy their way to the top as with most PPC.
Basically, the more expensive the product, the harder it is to sell - especially with consumers rather than businesses. If you used a small ad to send people directly to the SBI sales page, I dare bet you'd get "lower than average" conversions.
How about using the small ad to get people to sign up to a masters course instead? Or better still set up something of your own, so you get the email address. Some affiliate marketers - the quieter types - make very large amounts of money doing nothing but this, but they usually buy the traffic.