How can I optimize site to increase conversion rate?

Wed Nov 16, 2011 6:18 pm

Hi,

We are a new company specialized in selling personalized DVDs for children, based on the PICME cartoons. http://www.its-me.tv

Although all feedback of customers is extremely positive, our conversion rate of visitors is rather low. How could we increase this?

Kind regards,

Danny
---------------
Affiliate program:
- 10% commission
- Average selling price: $39
http://www.its-me.tv/affiliateInfo.asp
DannyLawson
 
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Joined: Wed Nov 16, 2011 6:08 pm

Re: How can I optimize site to increase conversion rate?

Thu Nov 17, 2011 9:24 am

DannyLawson wrote:Hi,

We are a new company specialized in selling personalized DVDs for children, based on the PICME cartoons.

Although all feedback of customers is extremely positive, our conversion rate of visitors is rather low. How could we increase this?

Kind regards,

Danny


Are you doing any split testing Danny?

And what is the platform your site is on? Wordpress?
AllanJames
 
Posts: 126
Joined: Fri Jun 06, 2008 1:43 am
Location: Beautiful Christchurch, New Zealand

Thu Nov 17, 2011 9:41 am

Our website is based on the 3dCart platform.
This does not allow split testing in an easy way...
DannyLawson
 
Posts: 3
Joined: Wed Nov 16, 2011 6:08 pm

Thu Nov 17, 2011 9:46 am

DannyLawson wrote:Our website is based on the 3dCart platform.
This does not allow split testing in an easy way...


Will it accept Google Analytics? - which provides split testing capability (as well as visitor stats and keywords)
AllanJames
 
Posts: 126
Joined: Fri Jun 06, 2008 1:43 am
Location: Beautiful Christchurch, New Zealand

Thu Nov 17, 2011 2:10 pm

We do have Google Analytics.
How could split testing exactly help us?
DannyLawson
 
Posts: 3
Joined: Wed Nov 16, 2011 6:08 pm

Thu Nov 17, 2011 5:12 pm

DannyLawson wrote:We do have Google Analytics.
How could split testing exactly help us?


Your conversions are low, therefore you aren't doing a good job of selling.

People buy on emotion, and they buy benefits (not features) so the question is - are you engaging them emotionally.

Test 2 different wordings of your sales page and see which converts better. Keep that one and set up another page and try to exceed the results of the one you kept.
AllanJames
 
Posts: 126
Joined: Fri Jun 06, 2008 1:43 am
Location: Beautiful Christchurch, New Zealand

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