Today I'm going to discuss a key factor in making the
most profits possible from your e-mail list.
Following up with a customer is simply contacting them
after the initial point of contact to make them a
customer that purchases again and again.
This is a marketing tactic that people have been using
for over 100 years to make more sales.
The fact is, following up with your potential
customers will bring more of them back to your offer
and many will buy from you multiple times after their
Why is this?
Studies have shown that 7 to 12 exposures to your
product, service or offer is needed for the majority
of people to buy the first time.
Once a person has become your customer and made a
first purchase is even easier to get them to purchase
again and again in the future
One of the best ways to get your customers buying from
you again and again is to know exactly what they want.
Once you know what your customers want the best way to
get them to love you and want to spend money with you
is to write to them just like you would speak to them
if you are sitting next to them on the couch.
Tell them who you are and how you can help make their
life easier, and then make sure to close all of your
contact with them with a personal message from you that
comes from your heart.
Letting your customers know that your real person with
little problems just like them will help them relate
to you as a friend when it comes to taking your advice
on purchasing products that can help them.