follow up, follow up, follow up with your email list

Sun Nov 13, 2011 12:03 am

Today I'm going to discuss a key factor in making the
most profits possible from your e-mail list.

Following up with a customer is simply contacting them
after the initial point of contact to make them a
customer that purchases again and again.

This is a marketing tactic that people have been using
for over 100 years to make more sales.

The fact is, following up with your potential
customers will bring more of them back to your offer
and many will buy from you multiple times after their
first purchase.

Why is this?

Studies have shown that 7 to 12 exposures to your
product, service or offer is needed for the majority
of people to buy the first time.

Once a person has become your customer and made a
first purchase is even easier to get them to purchase
again and again in the future

One of the best ways to get your customers buying from
you again and again is to know exactly what they want.

Once you know what your customers want the best way to
get them to love you and want to spend money with you
is to write to them just like you would speak to them
if you are sitting next to them on the couch.

Tell them who you are and how you can help make their
life easier, and then make sure to close all of your
contact with them with a personal message from you that
comes from your heart.

Letting your customers know that your real person with
little problems just like them will help them relate
to you as a friend when it comes to taking your advice
on purchasing products that can help them.
zjenkins
 
Posts: 11
Joined: Sat Nov 12, 2011 10:30 pm

Sun Nov 13, 2011 1:52 am

Hi Zack,

Very good points. Thanks.

If I could just add one detail, which I'm sure someone with your experience already knows, but it might help someone else...

Readers switch off if you keep repeating yourself.

When you're following up, it's very effective if, instead of just repeating what you said in a previous email, you talk about a DIFFERENT ASPECT, a different benefit you get by owning the product.

For example, here's some real life experience. Let's say you're promoting site-building software (as I do). In your first email you might emphasize how easy it is to use. People love "easy".

In your second email, you might talk about a different benefit, such as how the instruction manuals and videos give you a comprehensive education in building an online business.

In a later follow-up email, you could talk about the results you're assistants are getting from using the software, and send your readers to a case study one has written. Be sure to give precise facts and details so that the story will ring true.
AllanGardyne
Site Admin
 
Posts: 6299
Joined: Wed Jul 02, 2003 6:27 am
Location: Winter: Australia Summer: New Zealand

Sun Nov 13, 2011 3:13 am

Exactly. Another great point. Thanks for pointing that out Allan.

I would also like to add that when you are starting a follow-up series, make sure you stretch out your messages and promotions. Which this will indeed pay off in the long run and give your business longevity. Try following this tip.

Let's say someone opt-in to your list and they get your first follow up message. You want to make sure you at least keep in touch with that prospect for at least a month. After your first follow up, you should have a second message sent four days after the first message. Then four days after that, send a another message etc..

There are five weeks in a month so your prospect should have a message from you every week of the month which is at least five messages a month. You should build relationships with these messages and then at the end of the month refer them another helpful product or service

Then the process should start again the next month.

Got it? :wink:
zjenkins
 
Posts: 11
Joined: Sat Nov 12, 2011 10:30 pm

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