I never really thought about it much until today but I have sudenly noticed the impact that getting linked from a popular site can have.
I own a blog and today was linked from one of the most popular blogs on the net... ranked like 3000 in Alexa..
I have gone from 100 visits per day to well over 2000 today alone.. Whether this affects my rankings, sales or link popularity...
The content part is very important in the ranking perspective of a website. It must be fresh and unique. If you write the fresh and unique content, then it will help you to improve the traffic for your website.