jsncrs wrote:Do you need to create multiple sites for different products? Or can multiple products be advertised on one site?
You can do either - create one site for a single product or create a site that promotes a variety of products in one niche.
One very important thing to consider... it's essential that you get other sites to link to you because links are the lifeblood of your business, if you want free traffic from search engines.
If you create a site that is genuinely useful and is of high quality, other sites are more likely to link to you. That's difficult to do if your site promotes only one product, because it will most likely look like one big advertising blurb for the product.
Would YOU link to a site like that? Probably not.
Also, think about how the search engines are going to rank your site in the future. If people are doing well with single product sites today (I hear they're not as successful as they used to be), are they likely to still rank well in 2, 5 or 10 years?
My GUESS is that as search engines continue to improve, single product sites will struggle in the search engines.
P.S. No questions are dumb. But there are dumb people who don't ask questions. :)