f you’re going to achieve the goal of getting to the top of Google, that goal needs to be within your reach in the first place. Accordingly, you need to pick the right keywords.
This is a highly individualized process. If you’re a business that has a brick and mortar component, you’ll probably want to focus on geographic keywords (more on this below). On the other hand, if you’re an online-only business, it might be a bit tougher.
You’re going to want to find keywords that truly fit your business but that aren’t so competitive as to make ranking next to impossible. Don’t skimp on your keyword research; it’s probably the single-most important part of ranking in the search engines.