Keeping in touch with your affiliates is key to your affiliate marketing success. Use email marketing in all your communications with your affiliates. As your affiliates receive a lot of email from others too, it important to make your email communication a little more personal. Sign off as your name instead of something like 'your manager' or 'your affiliate manager'
Using a newsletter through your auto responder is a good way you can effectively stay in touch with your affiliates.
2. Prompt Reply to your Affiliates
Whenever you received a question from any of your affiliates, it is important to reply them back as quickly as possible. Your affiliates may be turning to you for urgent help to close a sale or need some important clarification. Provide your personal email address as nobody likes to write to an address like [email protected]
3. Motivate your Affiliate members
One of the most common reasons why affiliate entrepreneurs do badly in their affiliate sales is because they don't possess good leadership qualities. You can help to address this shortcoming by writing a marketing course and make it available to your members at no cost.
4. Provide additional Material
Do send any additional marketing material through your newsletter which you know could be useful to your affiliates. This helps in building good relations with them and at the same time provide useful reading material for their business growth. This may be a good way to make them look forward to receive your newsletter.