informer wrote:So does it really matter if you do it the long or quick way? You will still earn your stars because of the quantity of the links, right?
I think you'll discover that the QUALITY of the links is much more important than the number.
I just got hired by someone who plans to make 1,000 blogs linking back to his money site ... Is he going to make money with this kind of stuff?
Perhaps. I wouldn't bet on it.
Basically, his strategy is to try to outsmart Google and the other search engines. Considering all the VERY smart people who work for Google, this sounds like a risky strategy to me.
Imagine you were a search engine engineer designing a search engine which takes into account links to websites. Surely one of the first things you would try to look for would be artificial linking structures involving a large number of low quality sites.
I'd design a search engine so that the easier a link was to get, the less influence I'd give it. The more the link looked like a genuine recommendation from a related site, the more power I'd give it.
Search engines are getting smarter and smarter all the time. Why try to fight that? It makes more sense to work with them, I reckon.
Google says it now looks at more than 200 factors when it ranks sites. It knows things like how long people stay on a site, how many pages they visit, how many high quality sites link to it, etc. So if you have a link-building strategy which takes into account only 2 or 3 of those 200 things, then perhaps it will work today - if you're lucky. But what about tomorrow?
Picture those 1,000 low-quality blogs. Who would link to them? Only people who also create low-quality sites. So it should be easy for Google to spot that they belong to a junky neighborhood.
The strategy seems awfully shortsighted to me.
I'd rather aim to design a site and a link-getting strategy that is still working well 10 or 20 years from now. Think of your site's potential revenue over all those years.
As affiliate marketing gets more and more intensely competitive, the affiliates who rise to the top and do really well will be the ones who build sites that genuinely add value to the Internet. I'm willing to bet my money on that. In fact, that's exactly what our business is doing.