It is very evident that consumers are getting busier everyday, mail boxes becomes fuller, mails and brochure sent by entrepreneurs are greatly being tossed, unopened and unread. Thus, resulting to less advertisement and which will lead to less income in the entrepreneur’s part. As a result entrepreneurs looked for ways in order to solve these problems. Until such time that entrepreneurs found the tool , video marketing.
Video marketing is a widely used tool for entrepreneurs nowadays, these are used by entrepreneurs because video marketing is way of presenting products or services and the entrepreneurs to the public, using the state of the art video and broadcasting it all over the internet using YouTube, MySpace and Imeem.
So why is this tool widely used by the entrepreneurs today?.
Based on a case study, which was conducted at Wharton school of business, stated that video boosted comprehension and retention at 50 % during a live presentation, it is more effective than print tools, one basic reason for this is that video uses more senses during presentation of a product or services, senses such as the sound, emotion and the sense of sight. Let me show you the benefits of video marketing to entrepreneurs why this will help them influenced prospects.
a.) When people share testimonials about how good an entrepreneur’s products and services are, emotions are very well evident.
b.) When an entrepreneur does have a product that will be distinguished by motion or sound, prospects can hear and see the benefits.
c.) For products that need to be explained and demonstrated because it’s a bit complicated, entrepreneurs won’t have a hard time explaining everything to the market.
d.) Video marketing will increase traffic in to the entrepreneur’s website.
The most beneficial among the benefits that a video marketing can give into an entrepreneur is video marketing helps increase traffic in to the entrepreneur’s website, and increasing traffic in to the website will help an entrepreneur increase income.
Even on the benefits that a video marketing will provide to an entrepreneurs, numbers of entrepreneurs these days are still using the old fashion way and are still not convinced on using video marketing, based on a survey conducted, other entrepreneurs think that having a video marketing will cost them hundreds or even thousands of dollars, where in fact , a video marketing needs not to be expensive , it needs not to contain lots of special effects, it needs not to be presented by highly paid Hollywood actors, but a video marketing must contain true, honest and necessary information about a product and on how will it bring benefits to the market