If you can get the ads for really really really cheap, go for it, but your site must look very professional, and you also have to realize your traffic from newspaper ads isn't going to be very targeted.
Thanks guys. The only way to find out is to put my foot in the water. My ad will only be a two liner in the personal columns and wont break the bank. If it works it works and if it doesn't I wont cry. I have a few more irons in the fire so I'm feeling confident enough to take a gamble.
I've just fast tracked the project and my first (and maybe my last) ad will appear in the Irish Times personal columns on Sat 19th. The site is complete for now. The ad is a two liner ad and it cost me the bones of €100. You guys might be able to try something similar in your neck of the woods but I think this is just an Irish thing. You can view the site at irishobituaries.org. Let me know what you think.
I built a reasonable site. you can see it at irishobituaries.org. I put a two line ad in the Irish Times yesterday. good and bad news guys - The ad looked good in the paper. Only two people viewed the site as a result - so far.
How about trying a few small local newspapers first. Promote a landing page, as opposed to your primary webpage.
On the landing page put a capture form so you can get your visitors and names and e-mail address for future follow. Also include something of value such as a free reporter e-book that might appeal to your visitor and encouraged them to give you their contact information.
You'll also need an auto responders such as Aweber and a series of short messages that are designed to inform your subscriber as well is build a relationship with them. Of course in the PS or somewhere in the e-mail and include a link to your website or product you're selling.
This way you can build a list and eventually cover the cost of your advertising as your campaign grows.
Small advertisements in the national press is always something that has interested me you see these ads every day so they are obviously profitable for the people or companies that are placing them although i guess the initial outlay would put many off.