Articles have been known to be the driving force for driving traffic to a website. Articles are a factor in the resulting ranking high in search results. The higher a site ranks the bigger slice of the pie flow of traffic it receives. With a lot of traffic flow, more profits and more potential for other income generating schemes as well. However, it is not just to fill your site with articles, have specific requirements. These requirements must be met to maximize the benefits of an article are provided for your site. A well written article to attract attention and interest of their clients and keep coming back for more. It could also recommend your site to others.