Privacy Statement is Killing Your Conversions?

Sun Apr 29, 2007 9:43 pm

I have just read an interesting article here

It is about statements in negative form, for example:

"Because we hate spam as much as you do!"

"We hate spam as much as you do! We never sell or disclose your name or e-mail address to third parties. For more information, please see our privacy policy."

I thought always that are great statements! And I always felt good when I read it, so it gave me a better feeling about my privacy.

Now the author claims, that it has the contrary effect, because it is formulated negative, so the readers would get remembered of what they DON'T want.

Has someone actually tested that?
Andyz
 
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Joined: Tue Dec 12, 2006 3:09 pm
Location: Germany

Tue May 01, 2007 4:54 pm

Sorry, the link to the article had been lost by copying. I have inserted it now.
Andyz
 
Posts: 906
Joined: Tue Dec 12, 2006 3:09 pm
Location: Germany

Tue May 01, 2007 9:45 pm

I haven't tested it, but it makes good sense to me.

In same way, I think it's a mistake to say the negative... "Don't forget to..."

It's more powerful to say the positive, "Remember to..."
AllanGardyne
Site Admin
 
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Location: Winter: Australia Summer: New Zealand

Tue May 01, 2007 10:56 pm

I didn't even bother to read the article. Like a fist upside the head just your post got my attention. I've already changed my way of writing.
pete
 
Posts: 163
Joined: Tue Jul 12, 2005 3:42 am
Location: Hampton Roads VA

Wed May 02, 2007 10:48 pm

Theoretically I would agree to it, but I remember as I saw the statement "We hate spam as much as you do...", I was thinking like, wow, that sounds rather good for me to be sure...
Andyz
 
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Joined: Tue Dec 12, 2006 3:09 pm
Location: Germany

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