Andyz wrote:Safelists have nothing to do with buying lists.
As the Internet keeps changing, words get used in all sorts of ways. My understanding of the word "safelist" is that it's a list that people have allegedly subscribed to, and that list is sold to other marketers. The list is supposed to be "safe" because people have opted in and therefore won't object to receiving your emails.
The problem is that many lists given the label "safelists" are NOT opt in lists. If you see so-called "safelists" of millions of names being sold for only a few dollars, you can guarantee the list isn't "safe".