Using FFA Sites To build an Opt-in List?

Mon Oct 02, 2006 5:49 pm

I've come across a couple of FFA sites (via email ads) that claim you can build a good opt-in list with their program.

You don't post to the FFA sites but instead, you get an FFA site that requires each poster verify their email address and when that happens, they get an email thanking them and some sort of promo for a product of one sort or another via an Auto-Responder.

1.. FFANET.. I'm not really sure how this works.
2.. TrafficWave. This is rather straight forward.

They say you can try them of free. (that's a standard claim I guess.)

Has anyone ever tried these type of list building techniques? If so, how did they work?

Thanks in advance
RT....
buildbiz
 
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Location: Michigan

Wed Oct 04, 2006 8:02 pm

buildbiz,

With the methods you outline, you're not getting targeted subscribers. You're just getting names of bizop promoters who use FFA to promote.

No doubt you'll get people on your list. What kind of prospects they are for whatever your list topic is another story.

Before you start building a list, what is your topic, angle, or niche? Those answers determine where you look for subscribers.

I think hosting an FFA would be next to last on my list. Posting to FFA would be last lol.

Regards,

Lowell
Lowell
 
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Location: GA US

Wed Oct 04, 2006 9:54 pm

Thanks for the input Lowell. I agree with you on posting to FFA sites. What I'm wondering is this;

If someone post to an FFA site they have to confirm their email in order to post to the site. From what I understand about the FFA sites is that the poster will get an autoresponder response back from the host of the FFA site.

The response goes something like this...

Thanks for posting BTW. Are you interested in making a fortune or learning all the secrets of the marketing gurus or some such thing.

If some of ones that post scratch their heads and think,wow, what a chance. They may click the link in the thank you note and Bingo, they are into an autoresponder "LIST" and get 10-15 targeted emails.

Isn't this one of the ways good lists are built? The ones that respond are interested in the 'Guru secrets' or want to make their 1st million, so wouldn't they be prime targets?

This is the way it is described in the Hype on the two sites I mentioned.

I've never had much luck in building lists and I'm a tad curious on some of the magic ways out there in the internet world.

A note: I put FFA posting in the same league as "Safe Lists. I see no point what so ever in "Safe List" mailings or posting to an FFA Site.

However, wouldn't owning the Safe List or the FFA site be a good marketing tool?

Again, thanks

RT...
buildbiz
 
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Location: Michigan

Thu Oct 05, 2006 10:39 am

RT,

Yes it is better to have an FFA site than the other options you mention.

I just don't think you are building a TARGETED list with FFA ownership. Most important is a responsive list.

Having a topic, with a related web site or blog is what I am saying is better in the long run.

Remember, it's how many conversions that result from your list that is important, not how many people are on it.

If you are in a general bizop area, and are not building a list at all, then by all means go for it.

But I've been there, and the only thing I learned from it is that I built a list that didn't respond to offers.

When I focused my lists to specific topics my conversions went way up. I started to make real money from smaller lists.

Regards,

Lowell
Lowell
 
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Joined: Tue Oct 21, 2003 7:46 pm
Location: GA US

Thu Jul 31, 2008 7:38 am

Using FFA Pages to help build your list is a reasonable approach provided you have your expectations set realistically.

Realize that FFA Pages are used by people that are advertising whatever it is that they have for sale. They want to sell their stuff. That's why they are adding links to FFA Pages.

They add or post their links to FFA Pages with the intent of getting their own web site promoted. They recognize that the trade-off is that they agree to receive ads from the owners of the various FFAS Pages to which their links are added.

What this means is that your ad will go out to these folks but it will go out along with several (sometimes hundreds or even thousands of) other ads.

To be effective, the ad you send out to people posting their links to your FFA Page has to have a compelling subject line. It needs to state clearly what the primary benefit is to the reader so that if they are interested, they will be compelled to open the email and read more about your offer.

Some of the worst subject lines include things like:

"Thanks for adding your link".
"Your link has been posted".
"I got your ad".
etc...

These subject lines are essentially worthless as they just scream out, "Hey, Buddy! Here's an ad I'm sending because of the ad you posted on my FFA Page!". Believe me... nothing will cause that reader to reach for their DELETE key faster!

Instead, focus your subject line on the most important benefit of your offer. And make it SIZZLE (without too much hype). There's a fine balance between being exciting and crossing over to the land of hype. Testing and patience are the key to this little trick.

I use my own FFA Page to generate leads. It's nowhere near my most successful tool for generating solid leads but it generates anywhere from 1 to 3 new requests per day. From there, my AutoResponder takes over and follows up with those leads.

I think of my FFA Page as an "add-on". I certainly don't focus much on it. I set up my ad. I track the ad to be sure it's getting some results (that's how I know I get 1 to 3 new requests from it per day) and then I just let it run.

It does its thing in the background and I focus on other advertising such as articles, search engine optimization, other classified ads, etc... all geared toward getting prospects to request my information. Once they do, I have their information in my AutoResponder and that wonderful little tool begins the process of following up and building rapport.

Brian Rooney
trafficwave
 
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