Does your list have a mission statement?

Wed Aug 30, 2006 6:20 pm

Things have been slow in this part of Allan's forum so I thought I'd ask this question.

Does your list have a mission statement?

When I start any new project I develop a short mission statement. I then come up with some key points and associated benefits that will differentiate my list in the marketplace. And I find a subscriber incentive that is tightly targeted to my list mission and content.

Do this and you'll find the rest of the process easier. You'll have the bullet points and subscribe incentive for your optin page. You'll also have the general framework for your list content and offers.

This works for most any new project, whether web site or list.

Regards,
Lowell
 
Posts: 110
Joined: Tue Oct 21, 2003 7:46 pm
Location: GA US

Sat Nov 11, 2006 9:35 pm

Your 'Seven Days of List Building Gifts!' page is very eye grabbing... Simply and effectively telling visitors what they will get in next 7 days :)
radhika
 
Posts: 173
Joined: Tue Aug 09, 2005 3:26 am

Mon Jan 29, 2007 12:15 am

Thanks,

I'm ending the promotion for the 7 Days of List Building Gifts now.

It did fairly well, but other promos I've used have done better.

Regards,

Lowell
Lowell
 
Posts: 110
Joined: Tue Oct 21, 2003 7:46 pm
Location: GA US

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