Pictures of faces for higher CTR

Sat Apr 23, 2005 10:29 am

Hi,

Two weeks ago a thread on female or male images for better response triggered a test for me with AdSense.

Here is the orginal thread (it went a little the different way :) )
http://www.associateprograms.com/discus ... asc-0.html

After two weeks the votes are in:

Putting a picture of a face next to adsense ads does increase clickthrough.
I put a table under the first paragraph of the article with left the image and right a square ad-block.

There is no difference between male and female faces :lol: :lol:

There is a significant difference between using faces or a different kind of picture. Faces score better.

Images I use are like the following:

http://www.istockphoto.com/file_search. ... ness+woman

Don't put TWO or more pictures on the page, otherwise they are all screaming for peoples attention.

It worked for me, just test to see if it will work for you too.

Cheers
Bas
bas
 
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Location: Zandvoort - The Netherlands

Sun Apr 24, 2005 2:27 am

Interesting stuff Bas. It makes sense if you think about it because people are naturally drawn to faces and placing an Adsense ad beside a picture (especially if the person is 'easy on the eye') would attract attention to the ad itself.

Declan
Declan OReilly
 
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Location: Melbourne, Australia

Mon Apr 25, 2005 2:46 am

Just a point for consideration - photos on istockphoto are copyrighted. Just as people make money online with AdSense & affiliate programs, some people make money by taking photos and selling them on istockphoto. I hope anyone who uses istockphoto will show these fellow entrepreneurs the respect they deserve.

Bobby
Bobby
 
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Mon Apr 25, 2005 3:02 pm

Hi Bas,

can you show us a sample page how you implemented it?

Fabian
Fab
 
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Location: K?nigstein, Germany

Mon Apr 25, 2005 8:58 pm

Hi Fabian,

I hope this page helps:

http://www.affiliatepotion.com/faces.htm

Cheers
Bas
bas
 
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Location: Zandvoort - The Netherlands

Tue Apr 26, 2005 5:39 am

Thanks, Bas!

Fabian

P.S. I?ve visited friends in Hejmsteede when I ran the Amsterdam Marathon last year - that?s very close to you, isn?t it?
Fab
 
Posts: 121
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Location: K?nigstein, Germany

Wed Apr 27, 2005 5:20 pm

On this subject, Google did also some tracking ;-) and created
this heatmap of the best locations on a page for ads

https://www.google.com/support/adsense/ ... =tips.html


Hi Fabian,
Yep, Heemstede is 10km away ... wow marathon?

Bas
bas
 
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Location: Zandvoort - The Netherlands

Wed Jan 03, 2007 2:57 am

Check out google's clarification on placing images near adsense at their adsense blog.
mikelombardy
 
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